Jirra Lulla Harvey On The Intersection Between Commerce, Capitalism + Culture, On TDF Talks
In the language of the Yorta Yorta people kalinya means good, beautiful and honest – values that Jirra Lulla Harvey is determined to embed into all her business dealings, as the founder and managing director of Kalinya, a communications agency specialising in First Nations business strategy.
The Koorie woman was raised by a fiercely creative and political family, and grew up surrounded by stories of love, passion and care for community. Through her parents, she also saw unique ways of working within Aboriginal community-controlled businesses and organisations, which she carried through her university years and post-graduation work in universities, government and the corporate sector.
With Jirra at the helm, Kalinya fuses modern business with Indigenous knowledge systems: on one hand building strong PR and communications strategy for First Nations; and on the other, consulting with non-Aboriginal businesses, on ways they can work with First Nations collaborators and partners, and embed vital Aboriginal wisdom into their own company principles and practices.
In this fascinating conversation, Jirra explains how the values that underpin Indigenous culture and knowledge are becoming more and more relevant to good business strategy. In fact, as more corporate organisations seek to embed social responsibility and ‘profit with purpose’ into their business models, we are seeing a return to the same principles that have guided Aboriginal leaders for centuries. For example, ‘conscious consumerism’ is, at its essence, caring for Country.
Right now Jirra is exactly where she needs to be – and she has BIG plans brewing! In this inspiring conversation, we talked about the power of Aboriginal thinking and values, and why right now is a critical moment for Aboriginal entrepreneurship in Australia. Jirra also shares an introduction to her super exciting new project, Kalinya Retreats – retreats for indigenous entrepreneurs and friends, to come together, and talk business under the stars. Sign us up!
I was so inspired by this fascinating and generous chat, as you will be too!
Huge thanks to Jirra for joining us for this insightful podcast conversation. Jirra also joins us this year as a judge in the Collaboration category of The Design Files + Laminex Design Awards 2021!