Pip Newell On Building The Curated Spaces World, On TDF Talks
A few years ago, modular Featherston couches started popping up all over Instagram in technicolour hues of lavender purple and bright orange. Soon after that, it was Wassily armchairs and travertine dining tables sitting in rooms adorned with sheep-skin throws, pleated lampshades and smoked glass coffee tables with ‘80s chrome detailing. Arguably, this retro-resurgence can be attributed in large part to a single Melbourne Instagram account.
Pip Newell was still at university when she accidentally started Curated Spaces after re-selling some dining chairs to a local Facebook group with great success.
While she was getting by on a mish-mash of nannying and hospitality jobs on the side of a photography degree, the online world heralded a new age for vintage furniture. Algorithms were actively pushing design content, and as a result, grids were filled with inspiration pics of iconic ‘70s interiors alongside pieces of shoppable vintage furniture. Instagram accounts had became both the moodboard and the store, and the direct-to-consumer marketplace became home to a vibrant and well-stocked community of secondhand sellers operating on a first-comment-first-dibs basis.
Leading the charge was Pip. From her sharehouse in Northcote she hunted the internet for kernels of furniture goodness and ugly ducklings that others had overlooked, to style, shoot and re-sell. Her excellent eye, superhuman strength and dedication to vintage aesthetics fuelled the account’s growth, which is now a national online store serviced by a network of dealers and local creatives across the country.
In this podcast episode, Pip guides TDF’s managing editor (and her old housemate!), Sally Tabart, through the past, present and future of Curated Spaces. It’s a good ‘un!
This episode of TDF Talks was brought to you by Printful. Printful allows you to create and sell custom printed products online, from art and clothing to accessories, stationery, homewares and more. All from your own online store!
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