Italian furniture fair Salone del Mobile has announced that it will take place as planned in September this year, under a banner of “uniqueness and innovation,” at its regular FieraMilan Rho venue.
In an announcement released by Salone del Mobile on 28 April, the fair said that the decision to go ahead was decided by a unanimous vote by the organisers. The fair will be held from 5 – 10 September 2021.
New digital platform announced
The 59th edition of Salone del Mobile will have “a new, careful look to enhance the news, technologies and projects of companies,” according to the statement.
The upcoming show will also be “in dialogue” with a new digital platform to be presented shortly.
“The project of the 2021 event – which was primarily announced to the Presidency of the Council of Ministers and subsequently to all the national institutions involved and to those of the territory, as well as shared with the historic partner Fiera Milano – will be entrusted with coordinated by an internationally renowned curator and will aim to strengthen bonds, relationships and concrete actions with the economic and social fabric that recognizes centrality and relevance to Salone del Mobile,” the statement said.
Salone del Mobile president already resigned
Reports in the Italian press over the past few days had suggested that the Salone edition in September would be a “mini version” of the regular event, due to the coronavirus pandemic.
Salone del Mobile president Claudio Luti resigned earlier this month, citing a lack of unity amid the ongoing pandemic.
“The common will of purpose […] has failed,” he said.
Beppe Sala, Milan’s mayor, weighed in to say the fair was “in the balance” and urged Italian brands to support the furniture fair.
Organisers for fuorisalone, the citywide event staking place during Salone del Mobile, had previously vowed its September event would go ahead regardless of whether Salone del Mobile was taking place or not.
Photography courtesy of Salone del Mobile.
Salone del Mobile will take place from 5 – 10 September 2021 in Milan. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
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