The most important piece of property data for the next decade you have NOT considered

The most important piece of property data for the next decade you have NOT considered

Are you a bit of a Property Nerd like me?

Do you like to keep up to date and continually analyse data and the numbers to ensure you are able to make an informed decision?

Even if you are not, I am about to share what I believe to be the most important piece of property data you should be analysing for the next decade.

And I bet for the 99% of the property “experts”, it will barely rate a mention.

Before I reveal the answer, however, it is important to take a step back first and understand how our economy will look and function over the short to medium term

Make no mistake, Inflation is going to continue to be at historic lows.

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While the RBA has a target band of 2% – 3%, it has been well short of this target for quite some time and leading economists suggest, this won’t be changing any time soon.

Unfortunately for most of us, this will reflect in many ways, but it will hurt our hip pockets the most.

You see this will mean Wages Growth will also be going nowhere for the foreseeable future.

Understanding these two key points, before doing our research is very important.

So, in locations where wage growth is going nowhere over the short to medium term, there is a sufficient enough argument to suggest that property prices will do the same over this extended period.

How do we resolve this problem?

We look for areas where people’s income will continue to grow and we do this by, analysing Wages Growth.

I must also stress, this is not a judgment of people, but an analytical perspective on the data.

90% of the Population Salary Variation

Below will likely be the scenario for the majority of Australians wages over the next decade.

Their salaries will track either at or below the average and have little to no growth.

This demographic tends to live paycheque to pay cheque and tends to have lower rates of savings and buffers and will not be able to afford to pay for the type of property they’d like to own.

Here is an example of the type of location you should be avoiding.

This chart from SQM Research shows a location where wages growth is falling behind the state average growth.

These suburbs tend to be in the outer suburbs of our capital cities and regional Australia.


10% of the Population

The remaining 10%, will have incomes that will continue to rise.

I say income“s” for a reason, as this demographic does not just rely on a sole weekly wage;

  • Many are professionals with bonuses and commissions on top of their wage
  • Most invest in property and the value of properties and rents will increase in the right areas
  • Many invest in shares and receive dividends
  • Many have savings and other investments that return an income
  • Some have a side business

Here is the type of location we look for, as you can see the weekly family income in this suburb is growing faster than the state average.


These locations are usually the more established suburbs of our capital cities close to major employment hubs like CBDs, Airports, and Hospitals.

These will be the locations where property prices will rise because there will likely be a shortage of supply relative to the larger demand from an affluent, aspirational demographic.

This demographic will continue to get emotional, pay too much for a property, and overcapitalise on renovations and rebuilds, all forcing up property prices.

They will do this because they have multiple, increasing incomes.


This type of Demographic also has a secondary effect – insurance.

InvestorAlmost every year there is an X-Factor or Black Swan event.

It could be anything from a GFC-style event to a flood or a political change, so savvy property investors always keep this in mind.

The 10% more affluent demographic can ride these events out.

As I pointed out they have higher rates of savings and buffers in place for these times.

Put simply, they can weather the storm.

The 90% cannot, they are often forced to sell up or move out in times of major events, and even when interest rates increase, they struggle to keep up.

As a result, these markets are highly volatile and I would avoid putting my capital there.

While not a perfect formula, it is the 10% that will prove a lower risk for your capital and this is where I will be investing.

In Summary

There are hundreds and hundreds of different pieces of data you can analyse as an investor.

Wage GrowthBut, over the next decade, I feel that Weekly Income and Wages Growth is one of the most important.

The vast majority of people will not see a boost in their weekly wage over the short to medium term and property prices in these areas will remain stagnant.

A small percentage will have additional streams of income, such as property, shares, and other side businesses to boost their incomes.

In these locations’ prices, like wages will continue to rise.

I believe as an investor, your most important job right now, is to find out where these people live.

Start analysing the right data (freely available from the Australian Bureau of Statistics) and you will reap the rewards!

Now is the time to take advantage of the opportunities the current property markets are offering.

Metrople Team

Sure the markets are moving on, but not all properties are going to increase in value. Now, more than ever, correct property selection will be critical.

You can trust the team at Metropole to provide you with direction, guidance, and results.

Whether you’re a beginner or an experienced investor, at times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s exactly what you get from the multi-award-winning team at Metropole.

We help our clients grow, protect and pass on their wealth through a range of services including:

  1. Strategic property advice. – Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now! Click here to learn more
  2. Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $4Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney, and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment-grade property.  Click here to learn how we can help you.
  3. Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
  4. Property Management – Our stress-free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years, and our properties lease 10 days faster than the market average.

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