Peugeot removes lion's body from logo for first time in almost 50 years
French car brand Peugeot has unveiled a redesigned logo, featuring a lion’s head that recalls its 1960s emblem, as part of a rebrand to mark a new era of electric car manufacturing.
The carmaker, which describes itself as the world’s oldest surviving automotive brand, updated its logo for the first time in 10 years. It is the 11th logo update in its history.
As with every version of its logo since 1847, the lion is central to the new design, which was created by Peugeot Design Lab.
However, unlike the previous logo, the design does not include the lion’s body. Instead, it only includes a stylised head and mane placed under the car brand’s name within a shield.

This design appears to be a redesign of the logo used throughout the 1960s, which also featured a lion’s head within a … Read more